The Email List Fix: 5 Mistakes Killing Your Craft Business

5 Ways Craft Educators Waste Their Email Lists (And How to Fix Them)

HERE'S WHAT'S KILLING YOUR EMAIL LIST RIGHT NOW:

If you're a craft educator, you've probably heard this advice a thousand times:"Build an email list! It's the most important thing for your business!"So you did. You added a signup form to your website. Maybe you got a few subscribers.But now what?Your list just... sits there. You're not sure when to email them. You worry about annoying people. And when you DO finally send something, barely anyone opens it.Sound familiar?Here's the truth: Having an email list doesn't matter if you don't know how to use it.And most craft educators are making the same 5 mistakes that kill their list's potential before it even starts.THE GOOD NEWSThese mistakes are 100% fixable.You don't need a huge list. You don't need fancy tech skills. You don't need to be a "natural" at writing emails.You just need to know what NOT to do—and what to do instead.That's exactly what you'll learn in this free 5-day email course.

When you sign up for this free 5-day email course, you'll get one short lesson each day that shows you:

  • Why these mistakes are killing your list (and the data to prove it)

  • Exactly what to do instead (with clear, step-by-step fixes)

  • Real examples and numbers from craft educators who got it right

  • Simple action steps you can take right away—no tech overwhelm

By the end of 5 days, you'll know exactly how to turn your email list
from a dead database into your #1 revenue source.

Want to make sure this free email course is “worth it” before you sign-up?

Here are the mistakes we'll cover:

Day 1: Using "Sign Up for My Newsletter" as Your Only OfferDay 2: Only Emailing Your Customers When You Have Something to SellDay 3: Treating Your List Like a Passive WaitlistDay 4: No Welcome SequenceDay 5: Treating All Subscribers the Same

WHO IS THIS FOR?This course is perfect for you if:

  • You teach crafts (knitting, quilting, pottery, fiber arts, etc.)

  • You have a small email list (or you're just starting to build one)

  • You're not sure what to send your subscribers or when to send it

  • Your launches feel like shouting into the void

  • You want to fill workshops and sell patterns without feeling sleazy

Hi, I'm Joelle.I'm a ghostwriter who specializes in Educational Email Courses for craft educators.I've spent 25 years in project management and the last year studying what actually works in email marketing for creative businesses.I built this course to share what I've learned—so craft educators like you can stop wasting time on tactics that don't work and start building lists that actually make money.Ready to Fix Your Email List?Enter your email below to get Lesson 1 in your inbox right now.It's free. It's 5 days. And it might just be the thing that finally makes your email list work for you.

Done! The first lesson of the The Email List Fix: 5 Mistakes Killing Your Craft Business is on its way!

Within the next minute or two, you're going to get an email from me.This email contains instructions to get started with The Email List Fix course so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)